April 2010
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I put to designer Ive the matter of all the features that are missing from the...
– The iPad Launch: Can Steve Jobs Do It Again? - TIME
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March 2010
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frequently the analytical work, no matter how robust, proves wrong because of...
– How to Kill Innovation: Keep Asking Questions - Scott Anthony - Harvard Business Review
February 2010
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Innovation Resources →
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Types of innovation-decisions
There are three types of innovation-decisions within diffusion of innovations. An individual or an organization/social system bases the type of decision on whether an innovation is adopted/rejected. The three types of innovation-decisions are: Optional innovation-decisions, collective innovation-decisions, authority innovation-decisions.
Optional Innovation-Decision This decision is made by an...
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Positioning concepts
More generally, there are three types of positioning concepts:
Functional positions
Solve problems
Provide benefits to customers
Get favorable perception by investors (stock profile) and lenders
Symbolic positions
Self-image enhancement
Ego identification
Belongingness and social meaningfulness
Affective fulfillment
Experiential positions
Provide sensory stimulation
Provide...
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Product positioning process
Generally, the product positioning process involves:
Defining the market in which the product or brand will compete (who the relevant buyers are)
Identifying the attributes (also called dimensions) that define the product ‘space’
Collecting information from a sample of customers about their perceptions of each product on the relevant attributes
Determine each product’s share...
TED Talks Richard St. John’s 8 secrets of success... →
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January 2010
110 posts
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Today, things have changed. With support from tools like jQTouch, it’s...
– Web developers can rule the iPad - O’Reilly Radar
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Blue Ocean strategy tools
Blue Ocean Strategy (Method Templates)
View more presentations from Jeff McNeill.
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11 Easy Ways to create great content
Think small. Creating a white paper or ebook is a huge task. Instead, create smaller chunks of content. A series of smaller blog posts will be easier to produce, more digestible for readers short on time and attention, and multiply your search love.
Think really small. Ask your Twitter followers for their take on a specific theme or topic related to your business, and create a blog post from it...
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The hidden secrets of market research
State your assumptions:
Consumers need one article of clothing that serves as a shirt, sock, glove and hat
25 percent of users will also use the thneed as a carpet, pillow or bed sheet
Pain is a lack of storage space and cost for all those items individually
Buyers of thneeds shop online
Consumers will pay at least $2, plus shipping and handling
The contraction of “things” and “need” forms a...
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So I have just one wish for you — the good luck to be somewhere where you are...
– Cargo Cult Management. « Laserlike
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When to fire your co-founders - Venture Hacks →
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Interaction designers are trained to observe humanity and to balance complicated...
– Johnny Holland - It’s all about interaction » Blog Archive » UX Book Reviews: January 2010
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In contrast to the snack-sized apps that are typical for the iPhone, where...
– Apple iPad Promises Media Revolution — InformationWeek
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Two ways to use storytelling in your presentations
– Two ways to use storytelling in your presentations
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It could be a dream come true for wired couch potatoes, including the people who...
– 6 Reasons Why You Will Want the Apple Tablet - InsideTech.com