The hidden secrets of market research
State your assumptions:
- Consumers need one article of clothing that serves as a shirt, sock, glove and hat
- 25 percent of users will also use the thneed as a carpet, pillow or bed sheet
- Pain is a lack of storage space and cost for all those items individually
- Buyers of thneeds shop online
- Consumers will pay at least $2, plus shipping and handling
- The contraction of “things” and “need” forms a name that will resonate with buyers
Find your early adopters:
- Start small; use your network, family and friends
- Use incentives to increase survey response rates
- Request to speak with a sample of survey respondents
- Attend meetings, events, or locations where your prospects congregate
- Participate in forums and social networking sites with your prospects
Test your assumptions:
- Develop landing pages to test keywords and conversions
- No selling, no proselytizing
- Speak less, listen more
- Ask “Do you have a storage problem”
- “How much would you pay for a hat you could also use as a curtain?
