Positioning concepts
More generally, there are three types of positioning concepts:
- Functional positions
- Solve problems
- Provide benefits to customers
- Get favorable perception by investors (stock profile) and lenders
- Symbolic positions
- Self-image enhancement
- Ego identification
- Belongingness and social meaningfulness
- Affective fulfillment
- Experiential positions
- Provide sensory stimulation
- Provide cognitive stimulation
