Types of innovation-decisions
There are three types of innovation-decisions within diffusion of innovations. An individual or an organization/social system bases the type of decision on whether an innovation is adopted/rejected. The three types of innovation-decisions are: Optional innovation-decisions, collective innovation-decisions, authority innovation-decisions.
- Optional Innovation-Decision
This decision is made by an individual who is in some way distinguished from others in a social system.
- Collective Innovation-Decision
This decision is made collectively by all individuals of a social system.
- Authority Innovation-Decision
This decision is made for the entire social system by few individuals in positions of influence or power.
